Finally the limited edition, 16 gb USB stick, "Objectified" film by Gary Hustwit is here.
It came with a self containing black tote bag, a booklet and a very very small USB stick.
I think the package is quite brilliant. I'm not sure if they put the point of view that people nowadays don't really use DVD players anymore, thanks to torrenting and downloading movies, it makes sense if we just have films that we can purchase and comes in a USB stick or even HDD for a TV series.
That way we're reducing print material, the use of paper.