September 6, 2010 - No Comments!

LG ‘dLite’ ad campaign

I love the way advertising is moving into an era of providing content and entertainment rather than just a blatant sales campaign.

This ad by LG for example, yes it has all the cheesiness of a simple advert idea, a hipster song, a love story and not so discreet product. But it engaged me enough to watch it 'till the end. It communicates the main selling point of the product in an entertaining way.

LG 'dLite' from Paranoid US on Vimeo.

Published by: Dhani Sutanto in Advertising, Technology

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