Volkswagen Golf GTI Website
2009, client: Tribal DDB
role: Digital Art Director
This is an integrated campaign done with above the line team in DDB. The idea is to have a driving academy which provides a set of lessons that the users can play with, simulating real driving situations. It was a huge concepting and production process which involved photographing, sound editing and video editing.
One of the challenge was to edit the sound of gear change from first gear to the sixth gear.
When it was recorded we didn’t have a manual Golf GTI, so we can only get from 1st to 3rd gear only because of the track length.
We had to edit the gear shift ourselves in Adobe SoundBooth to make it sound like shifting from the 1st to 6th gear.