Durex In Sync

Durex came up with a brief to sell their new line of product with a bit more fun but less sleaze.
The KSP of New Durex Performax Intense condom is to “speeds her up” and “slows him down”.
Euro RSCG created a simple ad with Marvin Gaye’s “Let’s Get It On” song.
So our challenge was to create a digital campaign that would support this creative.

We’ve came up with a Facebook game that people can play live with each other.
The game challenges people to be in sync. One will have to slow down while other speeds up.
The game’s environment mimics the tv ad’s DJ deck.

If there’s no available player, then an artificial intelligence will be the match for the player.

We had quite of fun using all the puns and innuendos in the copy for the game.

The knobs, switches and sliders of this game were created from scratch taken from a photo shoot of a deck.